News and Campaigns
Oesophageal Cancer Awareness Month, February 2016
During February, we distributed posters and leaflets to local pharmacies, GP surgeries and other locations. One person saw the leaflets, immediately went to her GP because of persistent heartburn, and was later diagnosed with Barrett's Oesophagus, a classic example of people we want to reach so that their condition can be monitored and/or treated because of the potential risk of cancer. One volunteer visitred no fewer than 70 pharmacies amd other locations, an excellent achievement.
Oesophageal Cancer Westminster Campaign report
In January 2016, the Westminster campaign published an important report about the geographical variations in treatment for Barrett's Oesophagus
Heartburn Cancer UK Awareness Day
14 December 2015 marked a great day for raising awareness in London about the risks of persistent heartburn. The red bus visited mainline railway stations, Trafalgar Square and the Houses of Parliament, where they were greeted by Maria Miller MP, a great advocate and supporter of the cause. James Gossage, Upper GI consultant surgeon at St Thomas' and his colleague Jason Dunn, consultant gastroenterologist, joined Tim Underwood in supporting the cause of getting persistent heartburn checked out for underlying causes.
Bethany Brown running in New York marathon
We are delighted to announce that Bethany Brown is running in the New York marathon to support Action Against Heartburn. We wish her great success and the best of luck in preparing for the big day on 1 November 2015. To sponsor Bethany, please visit her Justgiving page: www.justgiving.com/Beth-Brown5
UPDATE: Beth finished in 4 hours 40 minutes and as at 9 November she has raised £1,634! Congratulations!
Action Against Heartburn at the 2015 London Marathon
With a grant from National Lottery's 'Awards for All' we have begun a campaign in Norfolk to coincide with the 'Be Clear on Cancer' campaign running from 26 January to 28 February 2015. Along with adverts and posters, our radio ads are running on Heart East Anglia and on Future Radio. Future Radio have also featured an interview which you can hear with this link.
We are delighted to announce that Ash Soni OBE, the President of the Royal Pharmaceutical Society, has agreed to act as Pharmaceutical Advisor to Action Against Heartburn. Pharmacists play an important role in relation to people who suffer from persistent heartburn, as many of their customers are regular consumers of over-the-counter heartburn remedies like Gaviscon, Rennies or Tums. Advice from pharmacists can play an important role in referring people to their GP and on for a proper investigation of underlying causes.
Point To Your Oesophagus Campaign
Launched on 4 January 2015, this campaign run by Barrett's Wessex, encourages people to point to their oesophagus, post a photograph on social media and then nominate somebody else to do the same. The public's knowledge is low about where their oesophagus is, what it does - the food tube between throat and stomach - and the importance of getting persistent heartburn properly checked, so this campaign aims to develop awareness in advance of Public Health England's Be Clear on Cancer campaign due to start on 26 January 2015.
Oesophageal Cancer Westminster Campaign
Mike Thornton (top) MP for Eastleigh, David Heyes, MP for Ashton under Lyne, and Heather Wheeler, MP for South Derbyshire, were amongst those who signed the campaign pledge on oesophageal cancer
on 13 October 2014 at a well attended rally and reception at Westminster.
The pledge draws attention to the fact that more than 70% of the oesophageal cancer cases in the UK are associated with Barrett's Oesophagus, that awareness of this amongst the public and health professionals is low, and that access to early diagnosis and treatment for Barrett's Oesophagus reduces the likelihood of developing cancer which saves lives and is cost-effective for the NHS. The pledge ends 'We believe that NHS England should support guidance and referral of patients with persistent heartburn and those at risk of Barrett's Oesophagus. In addition we fully support the Be Clear on Cancer campaign and its extension across the NHS to the rest of England"
Radio Ad campaign starts on 15 September
Thanks to a grant from Rowlands Trust a 5-week radio ad campaign starts on 15 September 2014 in the West Midlands area, aimed at long term users of over-the-counter heartburn remedies who ought to visit their GP and get checked out for underlying problems. If you are not a listener on the Birmingham Free Radio Network you can listen here
We collaborate with the Oesophageal Cancer Westminster Campaign that was launched on 12 May 2014 by Mike Thornton MP (Lib Dem, Eastleigh) with support from Sir Tony Baldry MP (Conservative, Banbury), David Heyes MP (Labour, Ashton under Lyne) and Stephen Metcalfe MP (Conservative, South Basildon and East Thurrock).
The next major event will be a lobby at Westminster (1.30pm - 4pm) on Monday 13 October 2014, followed by a reception on the terrace of the House of Commons from 4 - 6pm that day.
So please write to your MP. Ask them if they will meet you at Westminster on 13 October to talk about this important public health issue, and will they write to Jeremy Hunt MP, the Secretary of State for Health, Richmond House, 79 Whitehall, Westminster SW1A 2NS to support our 10 point plan to help save lives through earlier diagnosis of oesophageal cancer
Helpful Editorial for GPs
The March edition of the British Journal of General Practice has published a clear and helpful editorial 'Heartburn, Barrett's oesophagus and Cancer: Implications for Primary Care' by Professor Tony Watson and Dr John Galloway, a GP with a special interest in gastroenterology.
Listen to this!
Surgeon Tim Underwood from Southampton set out these issues very clearly in the BBC's Inside Health programme on Radio 4 on 6 November 2013. You can listen again through the BBC website http://www.bbc.co.uk/programmes/b019dl1b
The surgeons see all too clearly the number of patients who come to them too late for curative
surgery. If we diagnosed more cases of Barrett's Oesophagus we would be able to catch many more cases before the late stage swallowing difficulties.
The Government's Be Clear on Cancer Campaign goes regional
Under the leadership of Sean Duffy, the National Clinical Director of Cancer, the Be Clear on Cancer campaign on oesophago-gastric cancer will feature a regional campaign in the North-East of England in February 2014. This will involve TV and radio adverts, as well as posters and other publicity material. The emphasis will be on investigating the underlying causes of persistent heartburn, and follows the local pilot campaigns that resulted in a 20% increase in diagnosis of oesophageal cancer (177 to 212 cases) without undue pressure on other NHS resources.
We are delighted with this development and will be assisting the campaign in any way we can.
BMJ Learning Module about Barrett's Oesophagus
The BMJ Learning Module, developed with the help of HCAS, is now available for GPs and others to learn more about the management of Barrett's Oesophagus. It is an excellent resource on a subject about which many GPs have expressed the wish to have more knowledge. To go the the BMJ learning site, click here.
Wandsworth and other Campaign pilots
Action Against Heartburn supports the Department of Health's plans for pilot campaigns on Be Clear on Cancer took place in 2012. There were seven local pilot schemes, and we understand that 35 additional cases of oesophageal cancer were diagnosed as a result. They took place in the following areas:
- Hertfordshire, Luton & South Bedfordshire
- Sandwell & Wolverhampton
- Bedfordshire, Cambridgeshire, Peterborough, Norfolk, Suffolk, Great Yarmouth & Waveney
- North of the Tyne, South of the Tyne & Wear, Cumbria, Darlington, Tees, Hartlepool
A decision is expected in the autumn of 2013 about whether these campaigns will be made into a regional campaign in 2014.
Professor Mike Pringle joins the team
The pilot awareness campaign for Wandsworth PCT on Be Clear on Cancerwas launched on Wednesday 18 April. GPs & pharmacists are involved in promoting earlier diagnosis, led by Dr. Sarah Ibbett, Macmillan GP. The project manager is
Margaret Ancobiah, NHS Wandsworth, and they are drawing on the Department of Health's Be Clear on Cancer materials that can be accessed through the internet from Cancer Research UK. http://info.cancerresearchuk.org/spotcancerearly/naedi/beclearoncancer/materials/
We are delighted to announce that Professor Mike Pringle CBE MD FRCGP FRCP Emeritus Professor of General Practice and Head of the School of Community Health Sciences in the University of Nottingham has agreed to join our team as an advisor.
Wadsworth Rotary Club
Our sincere appreciation goes to Wadsworth Rotary Club who have donated £1500 to the OPA which will support this campaign.
HCAS - another charity supporting the Campaign
Mimi McCord, the Chairman of Heartburn Cancer Awareness and Support has expressed her charity's support for the Action Against Heartburn campaign, saying"...HCAS wholeheartedly endorses the AAH Campaign"
David Moss and friends choose Action Against Heartburn for their sponsored charity
David Moss and friends are walking part of the South West coast path in the Spring of 2013 to rasie money for Action Against Heartburn. Well done lads! We hope that as many people as possible can support the team. £533 raised! Congratulations!
You can give direct to them through Justgiving
Cytosponge screening could reduce cancer
A recent publication (Tatiana Benaglia and others, Health Benefits and Cost Effectiveness of Endoscopic and Nonendoscopic Cytosponge Screening for Barrett's Esophagus: Gastroenterology Vol 144, 1, pp 62-73.e6, Jan 2013) used microsimulation modelling to demonstrate that screening 50-year-old men with symptoms of gastroesophageal reflux disease with cytosponge is cost effective and would reduce mortality from esophageal adenocarcinoma compared with no screening. The modelling assumed, based on research experience, that participants would accept invitations to undergo screening by cytosponge more readily than by endoscopy (45% compared to 23%).
Cytosponge is a sponge within a small capsule that a patient swallows at, for instance, a GP's surgery. It is then drawn back up and the sample sent off for analysis. At present it is only available on a research basis, but, in due course, the device might have a significant effect on how patients are screened.